Italy’s secondary market trade is diversifying, as previously underrepresented Italian regions gather momentum. 

This is the focus of Liv-ex’s latest Italian report. Published exclusively for members last month; it is now free to all.  

Key findings in the report:

  • Italy has seen a sustained increase in the number of wines trading, pointing to a significant market expansion and heightened demand for Italian fine wine. 
  • Tuscany and Piedmont remain the pillars of Italy, taking over 95% of total trade value and volume combined. 
  • Critical attention and the search for value have led to the increased presence of ‘other’ Italian regions on the secondary market. 
  • Veneto and Abruzzo are the most traded Italian regions outside of Tuscany and Piedmont  
  • There has been a rising tide of demand from the US and Asia for Italian fine wine.